The more the lower-level personnel provide input or are actually given the discretion

The more the lower-level personnel provide input or are actually given the discretion to make decisions, the more there is within that organization.

The three aspects of customer demand consideration that are most indicative of market interests are:
1. The magnitude of customer demand.
2. The rate of growth of customer demand.
3. The heterogeneity of that demand across customer segments.
These three factors determine the success of a product in the market place and marketers used them as tools to predict how a product will behave in the market.