The fact that Plymouth Rock Assurance had to communicate a new message to customers

Proactive interference

Explanation:Proactive interference refers to how past memories hinders your ability to acquire new memories.

This occurs mostly when there is a competition between the old and new information , meaning there are some similarities between this information.

For example it is hard to recall your friend's new number because you are used to their old number.

Retroactive interference on the other side is when you find it hard to retrieve old infomation due to neq memories.

Soon after Christopher Columbus arrived in the Americas in 1492, the Spanish began to hear stories of civilizations with immense riches. Hoping to claim this wealth and territory for Spain and themselves, conquistadors, or “conquerors,” sailed across the Atlantic Ocean.

When they ventured onto the mainland, they found an immense landscape that was already home to tens of thousands of American Indians. Conflict between the two groups was frequent, leading to misunderstandings, exploitation, and violence. While their explorations gave Europeans a better understanding of the Americas, the conquistadors who explored the land now known as Texas often failed to find the wealth and resources they were looking for leading the Spanish to focus colonization efforts further south for many years.

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