How does the food industry confuse consumers about exercise and calories?

A. decoding

Explanation:

The linear model of communication comprises of four (4) main components and these are;

1. Sender (S): this is typically the source of information (message) or the originator of a message that is being sent to a receiver. Thus, they are simply the producer of a message.

2. Channel (C): this is the medium used by the sender for the dissemination or transmission of the message to the recipient. For example, telephone, television, radio, newspapers, billboards etc.

3. Message (M): this is the information or data that is being sent to a recipient by a sender. It could be in the form of a video, audio, text message etc.

4. Receiver (R): this is typically the destination of information (message) or the recipient of a message that is being sent from a sender.

In the sender-receiver model, decoding is the process by which the receiver translates the message into his or her thoughts.