1. what smart idea does the editorial applaud ? 2. what reasons are given to endorse

1.Mr. Jones’ marketing strategy, where he announced “quiet lunch” time, the hours between 12 to 3 pm where high school students are banned from coming to his restaurant, Munchy’s, to attract business people back to his restaurants who have been avoiding going there for lunch.

2.His decreasing profits during school months, which he identifies due to well-off businessmen and women customers avoiding the restaurant when lunch hours arrive. He also found out that these customers avoid going to his restaurant due to high school students’ raucousness when coming to his restaurant at lunch hours.  

Explanation:

We can see the answer to these questions in the third paragraph, which talks about the type of innovations businesses should do on their own instead of just relying only on the municipal government for help.